Skip to content

ACCOUNT-BASED MARKETING FOR SAAS

MOMENTUM

PRECISION

ALIGNMENT

TARGET

VELOCITY

PIPELINE

Stop launching random acts of marketing and start running a unified ABM system that is sized perfectly for your stage of growth.

Let’s Build Your ABM System

REPLACE SPRAY AND PRAY TACTICS WITH A
PRECISION GROWTH SYSTEM

150+ SAAS COMPANIES SERVED ACROSS DIFFERENT INDUSTRIES

AT KALUNGI, ABM IS PART OF YOUR PREDICTABLE GROWTH ENGINE, NOT A TACTIC.

Real Account-Based Marketing requires the synchronization of your entire GTM function—your ICP, messaging, content, RevOps, and outbound all moving in sync. We’ve pressure-tested our playbooks across hundreds of SaaS companies to focus on the levers that drive revenue.

CLARITY ON WHO MATTERS

Stop chasing "anyone with a budget." We identify the specific accounts that have the highest likelihood of buying and expanding.

Account Tiering Model ICP Definition TAM/SAM Segmentation
Account Scoring Model Contact Enrichment Framework

TOTAL GTM ALIGNMENT

We unify your teams around a single metric: growth. Marketing provides the air cover, and sales executes the ground assault.

Lead & Account Stage Definitions ABM Strategy & Architecture
Messaging & Positioning Framework

PRECISION PLAYS

Enterprise deals are won by building consensus. We orchestrate multi-channel campaigns that educate the entire buying committee simultaneously.

1 to 1 Account Plays Personalized Landing Pages
Email + Linkedin + Phone Sequences 1 to Many Plays

GROWTH ACCOUNTABILITY

We optimize for growth. You get a dashboard that tells the truth about what is driving it.

Board-Ready ABM Performance Dashboard Pipeline & Revenue Attribution Model
Campaign Performance Scorecards
YOU'RE IN GOOD COMPANY

REAL STORIES.

REAL RESULTS.

CARLOS ZIEGENHIRT

FOUNDER, CCD HEALTH

I would recommend Kalungi’s ABM program 100%. Other parts of the ABM for us were superb and exceptional with a capital E. I would absolutely recommend it. Absolutely 100% it is a game-changer. It is a before and after. That's unquestionable.

CHRIS VAUGHN

CRO, BOTDOJO

Shifting from a customer acquisition standpoint, something that's largely driven by social proof and advertising, to a more enterprise ABM motion… we were able to kind of make that pivot and deploy a variety of ABM campaigns that were generating demos very quickly.

JOE DOUMIT

CO-FOUNDER AND CEO OF FLEETRUNNR

It’s extremely important to have ABM campaigns that provide customers with real value. We didn’t know that very well until we started working with Kalungi.

IMAGINE KNOWING EXACTLY WHERE NEXT QUARTER’S PIPELINE WILL COME FROM

That’s what a predictable growth system feels like.

ZERO JUNK LEAD FRICTION

Your reps stop chasing bad-fit inbound and focus 100% of their energy on the accounts that can actually afford you.

PREDICTABLE PIPELINE GROWTH

You have visibility into which tier-1 accounts are engaging, allowing you to forecast high-ACV revenue confidently.

CFO-READY ATTRIBUTION

You can finally draw a straight line from marketing spend to closed revenue. No more vague brand awareness reports.

A GROWTH ENGINE THAT SCALES

You aren't renting growth from an ad agency; you are building a compounding asset that increases your valuation.

SHORTER SALES CYCLES

Your reps spend less time explaining the basics and more time closing the deal.

ORBIT VELOCITY & SCALABILITY

The system is built to handle the pressure of scale. Your ABM engine creates order from chaos rather than breaking under the load.

YOU DON’T NEED A 15-PERSON TEAM TO GET THERE.

You just need a system and the right level of partnership to build it.

export-eduardo-abm
OUR PACKAGES

CHOOSE HOW YOU WANT TO
OWN YOUR ABM SYSTEM

We’ve spent a decade refining how B2B SaaS companies grow and built a complete operating system to make it repeatable. Whether you’re building your first repeatable motion or scaling toward T2D3, the system stays the same.

BEST FOR: SCALE-UPS READY TO DOMINATE ($5M-$50M ARR)

WE DO IT FOR YOU

KALUNGI FULL SERVICE

We run the engine, you scale the business.

ABM is one of the core growth motions inside our Full Service engagement, where we operate as your complete marketing department and commit to outcomes.

You hand us a pipeline or revenue target. We build and run the system to hit it—strategy, content, demand generation, ABM, distribution, and RevOps. For companies that want even tighter alignment, performance-based pricing can be layered in.

WHAT YOU GET:

  • OWNERSHIP AND ACCOUNTABILITY

We own performance across the full funnel. That means diagnosing friction, prioritizing the right motions, and adjusting fast when something isn’t working. ABM is applied where it accelerates deal velocity and deal quality—not as a standalone tactic.

  • INSTANT, FULL MARKETING TEAM

You get a senior marketing leader plus a multi-disciplinary execution team across content, paid, ABM, web, and RevOps.

  • SYSTEM-LEVEL EXECUTION

ABM works when it’s integrated with positioning, content, sales enablement, and measurement. We ensure the story told in-market is consistent, credible, and reinforced at every stage of the deal.

BEST FOR: SCALING TEAMS ($1M-$5M ARR)

WE DO IT WITH YOU

KALUNGI SYNTROPY

We build the ABM system. You run it.

Syntropy is a collaborative engagement for teams that know ABM matters. We work alongside your team to design an account-based motion that is grounded in real buyer signal and integrated into your broader GTM system.

You bring the market context and customer access. We bring the frameworks, judgment, and structure to define your ICP, target account logic, buying groups, messaging, and channel sequencing—so ABM becomes a repeatable system, not a series of disconnected plays.

WHAT YOU GET:

  • ABM BUILT ON SIGNAL

We help you define who ABM is for, which accounts to prioritize, how buying groups behave, and what messages actually resonate at the account level.

  • THE SYNTROPY POD

A dedicated four-person pod—Navigator, Scribe, Sculptor, and Engineer—works with your team to translate buyer insight into ABM frameworks, messaging, and system design that can be executed consistently.

  • AN ABM SYSTEM YOUR TEAM CAN RUN

Together, we design the ABM motion inside your GTM system. Your team leaves with the judgment and infrastructure to execute ABM independently or transition to Full Service when you’re ready.

BEST FOR: PRE-PMF OR SEED STAGE ($0 - $1M ARR)

WE DO IT WITH OUR SYSTEMS

KALUNGI T2D3

We provide the map. You do the work.

T2D3 is a self-directed way to execute account-based marketing using the same GTM systems Kalungi applies across hundreds of SaaS companies. It’s designed for founders and lean teams who want to learn ABM by doing it.

You get proven ABM playbooks, templates, and execution standards that help you run focused experiments, learn quickly, and build real GTM muscle before hiring a team or handing execution off.

WHAT YOU GET:

  • ABM EXECUTION GUARDRAILS

You execute ABM inside proven account selection logic, messaging frameworks, and sequencing models. The system tells you what to try, in what order, and how to evaluate whether it’s working.

  • THE T2D3 TOOLKIT

Access Kalungi’s standardized ABM and GTM templates: account lists, outreach sequences, landing page frameworks, lifecycle models, and AI-embedded workflows. You move faster because you’re executing inside a system.

  • GUIDED AUTONOMY

You own execution, but you’re not alone. On-demand coaching and office hours help you sanity-check decisions, unblock execution issues, and stay disciplined without outsourcing the work.

WHAT PREDICTABLE PIPELINE LOOKS LIKE IN PRACTICE:

SEE HOW CCD HEALTH INCREASED ITS MQLS BY 750% WITH KALUNGI'S
FULL-SERVICE ENGAGEMENT

750%

Increase in MQLs

869%

Increase in U.S. Website Traffic

657%

Increase in New Website Users

CARLOS ZIEGENHIRT

FOUNDER, CCD HEALTH

I would recommend Kalungi’s ABM program 100%. For us, the other parts of the ABM were superb and exceptional, with a capital E. I would absolutely recommend it. Absolutely 100%, it is a game-changer.

Read Case Study
CONTACT US

YOUR DREAM ACCOUNTS ARE BUYING FROM SOMEONE. MAKE SURE IT'S YOU.

Book a free consultation to find your right-fit model.

Get a Free Growth Assessment
THIS WAY TO ACHIEVE REAL GROWTH