Demand Generation
How to manage Cost per Lead?
Learn how to manage the cost per lead for your B2B SaaS company here
How to build a B2B SaaS marketing engine
Demand Generation
8 outcomes your customer nurture campaign should yield
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Stijn Hendrikse
Aug 28, 2019
Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Stijn Hendrikse
Aug 13, 2019
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Stijn Hendrikse
Aug 11, 2019
Demand Generation
B2B SaaS marketing funnel benchmark conversion rates [w/template]
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Mike Northfield
Jul 29, 2019
Demand Generation
24 CRM Solutions ranked by price and popularity
Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...
Stijn Hendrikse
Jul 27, 2019
Demand Generation
What should marketing contribute to the funnel?
How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......
Stijn Hendrikse
Jul 24, 2019
Demand Generation
5 Key Steps To Improve Demand Generation
The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...
Stijn Hendrikse
Jul 16, 2019
Demand Generation
How To Improve The Quality Of Your LinkedIn Network
Keep your LinkedIn network of high quality so that you have the best connections as possible. Here’s an approach to do some spring cleaning.
Stijn Hendrikse
Jul 10, 2019
Demand Generation
How To Make A Cold Call Or Email A Bit Warmer
When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...
Stijn Hendrikse
Jul 5, 2019
Demand Generation
Digital Assembly Line For Marketing
There are many things though that you can outsource where the quality does not have to suffer, or might even improve.
Stijn Hendrikse
Jun 30, 2019
Demand Generation
3 Things That You Should Get From Every Paid Search Click
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less wasteful. Convert. Learn. Amplify.
Stijn Hendrikse
Jun 26, 2019
Demand Generation
3 Things You Should Get From PPC Clicks You Buy
Make every PPC dollar you spend count by letting it do three jobs instead of one.
Stijn Hendrikse
Jun 17, 2019
Demand Generation
4th Industrial "Marketing" Revolution
If you go to a hotel and are a Platinum+ level member of their loyalty program, even the best chains usually don't remember what pillow you used.
Stijn Hendrikse
Jun 11, 2019
Demand Generation
25 Marketing Tasks You Can Delegate To A Bot/VA
A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...
Stijn Hendrikse
Jun 6, 2019
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