Have you ever shared a social media post on your B2B SaaS business profile and seen inconsistencies? Do you have more than one person managing your accounts?
Chances are, this sounds familiar to you. And with Social media marketing taking over the business-to-business world by storm, the last thing you need is a typo, inconsistent branding or a confusing message.
But how do you remain consistent throughout your social channels? How can you empower your employees and teams to share your social posts or create content for social?
It’s simple—you need SaaS social media guidelines.
From language consistencies to visual graphics, your company needs a single source of truth of all things social media.
Your B2B SaaS social media guidelines ensure that all your company members that write and speak about your brand share them in a way that speaks to your image and broader company goals.
So what should your SaaS social media guidelines include?
It may seem like a daunting task, but it can be made simple. Here’s what you should include in your social media guidelines (and no, it’s not just a list of all your social media accounts;).
This section should include an overview of who you are, what your B2B SaaS company is about, alongside information on your customer persona.
This section should include basic messaging and copywriting guidelines for you to use across all social media platforms.
This section should include each social platform your B2B SaaS company owns alongside information your employees or social media team will need to share posts successfully.
Your company’s social media policy outlines a set of rules for employees on guidance and advice in best and worst-case scenarios on social media. It will provide them with a better understanding of promoting and sharing content on social media.
Here are some best practice examples of social media policy guidelines:
While it may not seem obvious, organic social media marketing at your SaaS business can be one of the most impactful, effective inbound marketing efforts you invest in. Stay consistent in your communication and focus on your audience's needs, then optimize your social media strategy from there.