Sofia Valecillos

Demand Generation

The B2B SaaS Playbook: How to Start an ABM Program That Converts

Learn how to build an effective ABM strategy for your B2B SaaS company. Follow 5 clear steps to define, launch, and scale your account-based...

Account-Based Marketing

ABM vs. Traditional Outbound for B2B SaaS: Picking the Right Approach

ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.

Account-Based Marketing

Leveraging Facebook as your next ABM channel

Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.