who it's for
You're looking for a proven, low-risk approach to kickstarting scalable marketing efforts in your portfolio companies.
You do CMO work on the side of your desk. Or your marketing lead is skilled in one area but needs support to build a full-stack marketing function.
You're a T-shaped individual contributor who needs strategic support from a seasoned marketing leader or buy-in on a long-term growth plan.
WHAT it's for
Position your product, define a go-to-market strategy, set growth priorities and create a marketing foundation
Find and reach your best-fit customers with Account-based marketing (ABM)
Build a scalable long-term engine to capture existing demand by showing up where prospects are looking
Over 100 in-depth project cards
How it works
Your marketing lead is responsible for leading the charge. We're responsible for coaching them and providing tools for success at each step. Pairing your marketing lead with an advisor who’s executed the playbook across multiple B2B SaaS engagements is the perfect formula for professional growth and business impact
You'll get full access to our 6-month go-to-market blueprint for B2B SaaS companies, including resources, templates and guides to help you build your marketing foundation.
Every situation and person is different. Kalungi will pair your marketing lead with a coach whose experience supplements their skillset and matches your company's marketing needs.
Weekly 1-on-1 meetings create a rhythm for discussing top priorities and related issues. Zoom lets your marketing lead meet with their advisor from anywhere.
Your marketing lead will come to areas of the playbook where they need additional support from a specialist. We’ll bring in experts from our team to unblock you at dead-ends. Your coach will customize sessions based on your specific challenges or marketing team skill gaps.
I didn’t have the time or expertise to undertake marketing. Kalungi has a very well thought out approach… and the fact that you can get their team on a fractional basis is unbelievable.
Kalungi will take what you have and where you are and bring you where you need to be. They have an extremely well-thought-out process that was evident from our very first question.
Having a great product, we wanted to make sure we didn't miss any crucial stages in our marketing setup. And Kalungi were perfect for the business. They have a strong framework to help SaaS businesses and we will highly consider using them again.
Kalungi has a recipe, resources that we could draw upon, and the willingness to mentor and bring up to steam our in-house marketing people.
Get the full B2B SaaS playbook with the right sequence best practices, recipes, templates, and coaching from our team.
$8,000 one-time +
Set the foundation with a full-day leadership-team workshop to create the right inputs for the playbook.
Workshop with foundational outputs for:
get in touch
Use the blueprint with coaching from our marketing leaders and level up your marketing function with agency support from our team. We'll fill the gaps while you build your marketing team.