Vaughan was Kalungi's Marketing Manager and Product Owner.
Looking to scale your B2B SaaS company? Discover key tips for choosing the right SaaS marketing agency, and how it can help drive sustainable growth.
Few things look as nice on your LinkedIn than a few columns of shiny new SaaS marketing certifications. But not all courses and certifications are...
Knowing what ends you hope to achieve should be your first step in creating your OKRs for the quarter. Get started with these four recommended...
Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.
Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.
Once somebody clicks onto your site, you only have a matter of seconds to catch their attention. That’s why having a targeted landing page is so...
B2B SaaS competitor research is an important step to take to position yourself in the market. Use this template to get started.
Explore the pros and cons of hiring an in-house CMO vs. outsourced CMO services to find the best fit for your business growth and marketing goals.
There’s no tried and true formula for marketing and selling B2B SaaS products, but knowing the impact your price tag has on buyers’ perception of you...
Though each company will need to determine its own approach, looking to distinct patterns can give you a sense of how to market B2B SaaS successfully.
Knowing when to retire content vs. producing new content can be a challenge. If you’re on the fence, use these tips to guide your website content...
Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...