AUTHOR

Nassim Loukil

After graduating from the University of Washington with a degree in Economics, Nassim set his sights on the world of marketing. He loves helping whenever he can, which he finds is the best way to become the best T-shaped marketer. With experience in the B2C and B2B automotive industry, the intricacies of B2B SaaS marketing are a welcome challenge he embraces with aplomb. He likes approaching any field multidisciplinarily and tries to leverage his knowledge of economics to help with his marketing work. When not coordinating marketing execution, managing campaigns, and optimizing processes, you can find Nassim reading on marketing and economics, roaming the streets with his trusty camera, or spending some quality time with his cat in front of the TV at home.

Stories by Nassim


Strategy & Planning

How quick go-to-market experiments can help you

You can carry out your own quick go-to-market experiments following these steps. Make sure to time-box them appropriately to give yourself pivot...

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