AUTHOR

Gabriela Benitez

Gabriela was the Account Based Marketing (ABM) Team Lead at Kalungi.

Account-Based Marketing

Why ABM for B2B SaaS is an essential growth strategy

Stand out from the competition by adding ABM to your growth strategy. Learn the key benefits of implementing it in today’s B2B SaaS competitive...

Gabriela Benitez Apr 14, 2023

Account-Based Marketing

B2B marketing lists: how to buy a high-quality list

Discover how to buy a quality B2B marketing list: why it's crucial, finding a good provider, and tips before you purchase one.

Gabriela Benitez Apr 4, 2023

Demand Generation

SDR vs BDR: What are the differences?

What's the distinction between SDRs vs. BDRs? These often-confusing job titles can be difficult for even seasoned sales professionals to distinguish.

Gabriela Benitez May 27, 2022