BUDGET CALCULATOR
Calculate your Marketing Budget
By looking at your marketing team size, annual recurring revenue, and months since first paying customer, you can get a good idea of what your marketing budget might look like.
![B2B SaaS Marketing Budget Calculator Template - Screenshot Preview - Kalungi-1](https://www.kalungi.com/hs-fs/hubfs/B2B%20SaaS%20Marketing%20Budget%20Calculator%20Template%20-%20Screenshot%20Preview%20-%20Kalungi-1.png?width=1164&height=771&name=B2B%20SaaS%20Marketing%20Budget%20Calculator%20Template%20-%20Screenshot%20Preview%20-%20Kalungi-1.png)
How we arrive at our recommendations
We have analyzed marketing spend as a percentage of revenue. Our model data is compiled from multiple sources: Forrester, CMO Council, Gartner, Industrial Marketer, McKinsey Marketing Research, Advertising Age, Interviews and our experience working with tens of B2B SaaS clients at Kalungi.