Calculate your Marketing Budget
By looking at your marketing team size, annual recurring revenue, and months since first paying customer, you can get a good idea of what your marketing budget might look like.
How we arrive at our recommendations
We have analyzed marketing spend as a percentage of revenue. Our model data is compiled from multiple sources: Forrester, CMO Council, Gartner, Industrial Marketer, McKinsey Marketing Research, Advertising Age, Interviews and our experience working with tens of B2B SaaS clients at Kalungi.