EBOOK:  MARKETING  SAAS  IN  ECONOMIC UNCERTAINTY

Grow Smarter When the Market Gets Tough to Read

Economic shifts are making pipeline less predictable and marketing budgets harder to defend. But with the right changes, your SaaS company can keep growing.

In this free guide, Kalungi CEO Brian Graf shares how to adapt your go-to-market strategy, protect your growth engine, and get more out of every dollar and campaign.

You’ll uncover how to:

• Recalibrate your Go-To-Market strategy to stay lean without losing momentum.
  
  
• Use value-based pricing to defend margins and avoid a race to the bottom.
  
  
• Redefine your ICPs and personas based on who’s still spending.
  
  
• Adjust your messaging to reflect the buyer’s new reality.
  
  
• Prioritize retention and upsell plays that drive efficient growth.
  
  
• Position your founder and leadership as stability signals during volatility