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Mike Northfield

Mike Northfield

At Kalungi, Mike works with companies to help them discover their marketing potential. Through high-level strategy and day-to-day management, Mike helps B2B SaaS companies scale their marketing departments the right way, enabling them to acquire the highest value customers, minimize churn, and drive ARR.

All stories by Mike

BSMS 16: How do you verify your ICP and positioning?
Strategy & Planning

BSMS 16: How do you verify your ICP and positioning?

Mar 10, 2021 12:13:31 PM |
24 min read
BSMS 15: How do you position yourself within a niche?
Strategy & Planning

BSMS 15: How do you position yourself within a niche?

Dec 29, 2020 8:08:52 PM |
8 min read
BSMS 14: How big (or small) should your niche be?
Strategy & Planning

BSMS 14: How big (or small) should your niche be?

Dec 29, 2020 7:02:26 PM |
10 min read
BSMS 13: What to look for in your CMO (or marketing leader)
Strategy & Planning

BSMS 13: What to look for in your CMO (or marketing leader)

Dec 29, 2020 5:26:19 PM |
8 min read
BSMS 12: Who should your first marketing hire be?
Strategy & Planning

BSMS 12: Who should your first marketing hire be?

Dec 22, 2020 10:00:00 AM |
9 min read
B2B2 SaaS Marketing Snacks
Strategy & Planning

BSMS 11: What OKRs should your marketing team use?

Dec 10, 2020 10:00:00 AM |
11 min read
BSMS 10: Brand recognition, brand awareness, and brand trust defined
Marketing Snacks

BSMS 10: Brand recognition, brand awareness, and brand trust defined

Nov 10, 2020 10:00:00 AM |
7 min read
B2B SaaS Marketing Snacks
Marketing Snacks

BSMS Episode 9: How to forecast revenue with CAC, ARPU and churn

Nov 5, 2020 10:00:00 AM |
7 min read
BSMS Episode 8: What should you put on your first marketing dashboard?
Marketing Snacks

BSMS Episode 8: What should you put on your first marketing dashboard?

Nov 3, 2020 10:00:00 AM |
9 min read
B2B SaaS Marketing Snacks
Marketing Snacks

BSMS Episode 7: How to run quick go to market experiments

Nov 3, 2020 10:00:00 AM |
8 min read

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300 Lenora Street #862
Seattle, WA 98121

contact@kalungi.com

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