BSMS 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer
Stijn Hendrikse and Alex Laventer talk about growth, tracking, PQLs, PLG, plus sales assist, and where AI helps with lead scoring.

Stijn Hendrikse and Alex Laventer talk about growth, tracking, PQLs, PLG, plus sales assist, and where AI helps with lead scoring.
Start with Why or Wow, How, Now? Brian Graf and Stijn Hendrikse share how B2B SaaS leaders use syntropy, pick the right model, and keep shipping...
Is an MBA still worth it for marketers in 2025, or can you learn faster by shipping in public? Stijn and Brian weigh school vs. real-world growth.
Episode 91: Brian Graf and Stijn Hendrikse explain why speed protects signal, what “ship” means now, and how to use the 72-hour rule to keep momentum.
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