Strategy & Planning
BSMS96 - Signal-Based Marketing and the End of Broad ABM
B2B SaaS Marketing Snacks: Stijn Hendrikse and Mani Iyer unpack signal-based selling, person-level intent, and GTM action.
Strategy & Planning
BSMS95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush
Sales-led or product-led, which carries the deal? Wes Bush and Stijn Hendrikse talk trials, time-to-value, and AI pricing on B2B SaaS Marketing...
Strategy & Planning
BSMS 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer
Stijn Hendrikse and Alex Laventer talk about growth, tracking, PQLs, PLG, plus sales assist, and where AI helps with lead scoring.
Strategy & Planning
BSMS 93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM
Start with Why or Wow, How, Now? Brian Graf and Stijn Hendrikse share how B2B SaaS leaders use syntropy, pick the right model, and keep shipping...
Strategy & Planning
BSMS 92 - Is getting an MBA worth it in 2025?
Is an MBA still worth it for marketers in 2025, or can you learn faster by shipping in public? Stijn and Brian weigh school vs. real-world growth.
Strategy & Planning
BSMS 91 - Shipping quickly: The tension between entropy and speed
Episode 91: Brian Graf and Stijn Hendrikse explain why speed protects signal, what “ship” means now, and how to use the 72-hour rule to keep momentum.
