BSMS 92 - Is getting an MBA worth it in 2025?

Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?

Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time.

In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3.

You’ll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful.

Critical topics in this episode

• Why AI changes what “communication” means

• Where MBAs help, and where they don’t

• How to learn by shipping, every day

• How to run real primary research

• Investor and hiring views on MBAs now

• A T2D3 path to specialize with focus

By the end, you’ll know when to pick school, when to learn on the job, and how to design a focused, personal “mini-MBA” that actually moves your career forward.