Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?
Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the output that used to signal competence. On the job, you can publish, get feedback, and adjust in real time.
In this episode of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse compare a traditional MBA path with “ship-every-day” alternatives like the altMBA, and what that means now that AI is everywhere. They share where formal study helps, where it falls short, and how to build your own playbook with T2D3.
You’ll hear a practical way to decide: school, work, or both. And how to stack real skills that compound for years, not months. The format follows our podcast intro template to keep things crisp and useful.
Critical topics in this episode
Why AI changes what “communication” means
Where MBAs help, and where they don’t
How to learn by shipping, every day
How to run real primary research
Investor and hiring views on MBAs now
A T2D3 path to specialize with focus
By the end, you’ll know when to pick school, when to learn on the job, and how to design a focused, personal “mini-MBA” that actually moves your career forward.
.jpg?width=192&height=192&name=saascmosnacks2%20(1).jpg)
Head back to the B2B SaaS Marketing Snacks home page for more.
Start with Why or Wow, How, Now? Brian Graf and Stijn Hendrikse share how B2B SaaS leaders use syntropy, pick the right model, and keep shipping...
B2B SaaS Marketing Snacks: Stijn sits down with Antoine for a conversation about what it really takes to grow as a marketing professional in 2026.
In this episode, Mike and Stijn dive into our simple 4-step framework for getting back on track with your key goals.
