SYNTROPY
How Humans Create Value in the Age of AI Entropy is a playbook for leaders, marketers, and professionals competing in a world flooded with machine-generated noise.
AI accelerates entropy—more content, more automation, more complexity. Humans create syntropy—clarity, coherence, and meaning that machines can’t replicate.
This book shows you how to:
- Protect your career from becoming commoditized by AI.
- Build teams that create signal instead of noise.
- Lead organizations where human judgment compounds rather than decays.
Early readers have called Syntropy “a compass for anyone trying to stay human in the AI economy.”
Get access and join the movement to create more signal in a world drowning in noise.

YOU'RE IN GOOD COMPANY
REAL STORIES.
REAL RESULTS.
JON PARRISH
CEO AND FOUNDER, PATCHNot only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They're an all-in-one solution.
15x MQL growth in 6 months
CONNIE WHITEHOUSE
VICE PRESIDENT OF STRATEGY, PSIGNITEThey’re my whole marketing staff. Huge peace of mind knowing the work gets done right with our best interests at heart.
$4.7M added in Pipeline in 16 months
CHRIS VAUGHN
CRO, BOTDOJOIn six months, they built what looked like a company that had been in market for years and spent millions developing their marketing team.
0 to 3 enterprise customers in 6 monthsWHAT WE’RE LEARNING
WHILE BUILDING THE FUTURE
OF B2B SAAS MARKETING
No matter the growth stage, category, or how strong the team behind the SaaS is on paper, when marketing stops working, it’s almost always because clarity disappeared somewhere along the way, and nobody noticed when execution started filling the gap.
Things still ship but the work starts feeling heavier than it should. Everyone senses there’s noise, but it’s hard to point to a single decision that caused it. What we’ve learned is that noise comes from ideas losing their place in the sequence. And execution has a way of amplifying whatever intent exists underneath it. When intent is clear, execution compounds signal, but when intent is fuzzy, execution just makes the fuzz louder.
Kalungi’s Wow – How – Now is a way to sanity-check our own thinking before we ship anything.
