B2B SAAS MARKETING SNACKS

In this episode, we explore the development of the T2D3 Operating System, a comprehensive tool that transforms the principles of the T2D3 book into an AI-powered platform for SaaS growth. Discover how this system bridges strategy and execution, making growth planning more accessible and effective for modern marketers and CEOs.

In this podcast, you'll learn:

Development of the T2D3 Operating System

• Integration of AI in growth planning

• Bridging strategy and execution in SaaS

• Tools for SaaS growth and marketing

• The role of signal quality in marketing

• SYNTROPY: How Humans Create Value in the Age of AI Entropy
• The Foundation of a Successful SaaS GTM (Go-to-Market) Strategy 
• T2D3 CMO Masterclass
• Submit and vote on our podcast topics

ABOUT B2B SAAS MARKETING SNACKS

• Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of Kalungi
  As a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform.
  
  
• Antoine Vial: CEO at Kalungi
  Antoine is the CEO of Kalungi, a fractional marketing firm helping B2B SaaS companies at the $5M–$30M ARR stage build go-to-market engines that drive real revenue growth. With over a decade of experience as a fractional CMO and growth leader, Antoine has partnered with 25+ B2B SaaS companies and contributed to more than $100M in attributed ARR. His work centers on a core belief: most SaaS companies don't stall because of their product — they stall because they mistake marketing activity for distribution strategy.