OUTSOURCE YOUR ENTIRE MARKETING FUNCTION

Speed, scale and skill: get SaaS traction with a fractional CMO-led team

Go to market faster with an experienced leader backed by a pay for performance growth team.

  • Trusted by 100+ B2B SaaS companies
  • Ideal for companies <$30m ARR
  • Proven T2D3 & Kalungi playbooks
  • Specialized teams of experts
  • Pay-for-performance

100% accountability for your go-to-market, so you can focus on building better software.

You're in good company

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DON'T TAKE OUR WORD FOR IT

See what Kalungi can do

cpg-vision-logo 

$4.7M in pipeline sourced by Kalungi for CPGvision

As TPM experts, CPGvision needed a SaaS expert to market their expertise to their world. That’s when Kalungi came in.


“Kalungi is, in effect, my whole marketing staff. There’s huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interests at heart is an incredible lift."

connie-whitehouse

Connie Whitehouse

Vice President Strategy

Read the full testimonial

zippity 

Zippity went from zero SaaS revenue to exceeding sales goals

When it came time to market their software solution, Zippity, the only operating system built exclusively for mobile automotive service companies, went with a well-oiled machine - Kalungi.


"Kalungi has been critical to our success to date. We did not have a single dollar in SaaS revenue when we first engaged with Kalungi. They took us from defining our ICP to initial SaaS sales and through our continued growth to this point. We’ve exceeded our sales goals in each of the first three months of our operation and seem to be on a very exciting trajectory going forward."

Ed Warren

Ed Warren

CEO

Read the full testimonial

330% rise in MQLs

Kalungi drove a 330% increase in MQLs in under six months for an outsourced data protection company, while simultaneously increasing site traffic and reducing bounce rates from 95% to 6%.

244% return on marketing

With an annual ROI of 244.30%, one accounts payable automation provider has happily renewed their contract multiple times to scale up their ABM program and partner with Kalungi to hire their first marketing leader.

163% rise in organic traffic

In less than four months, one client in the medical field saw a 163% increase in organic search traffic through Kalungi’s effective content and inbound marketing strategy.

$2M in qualified pipeline

After generating over 70 sales-accepted leads valued at more than $3 million, and five major opportunities valued at more than $2 million, Kalungi recruited, hired and onboarded a new CMO for a digital workplace provider.

HOW WE HELP

Get the marketing support you need

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Full-service support

SaaS marketing team and leader

Get a full-stack, instant B2B SaaS marketing teambacked by an experienced CMO and our proven growth playbook.

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Coaching

Fractional SaaS marketing leadership

Kickstart and refine your marketing function with the guidance of one of our SaaS CMO coaches.

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Audit

A 95-point inspection of your marketing

Get a complete assessment of your marketing function, including a 90-day tactical roadmap, led by our team of marketing specialists.

When we say full-service marketing, we mean it

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Fractional CMO

Get an instand marketing leader experienced in B2B SaaS marketing

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Content

Create SEO-driven content for that is in line with your brand voice and speaks to your audience's core concerns

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Paid media

Ramp up your demand gen efforts with campaigns built for your ICP

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Conversion rate optimization (CRO)

Make the most out of every lead and site visitor with an optimized website, follow-ups, and targeted campaigns

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Account-based marketing

Target your ideal customers with impactful ABM outreach campaigns

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Branding and designing

Build a brand identity tailored to your voice and your audience

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Automation and reporting

Cut out busy work by automating manually work and building a reporting system you can rely on

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Web development

Build a clean, optimized, effective website with our team of web dev experts

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HubSpot implementation and management

Kalungi is a HubSpot Platinum partner and has the expertise to optimize your CRM, CMS, pipeline, and more

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GTM strategy and workshop

Hone your go-to-market strategy with a customized workshop and roadmap

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Search engine optimization (SEO)

Establish your web presence on key topics with targeted SEO support

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Sales materials and support

Connect your sales and marketing and increase conversions at every stage

Meet your fractional CMOs

Kalungi's team of experienced marketing professionals each come with a proven track record of success in leading B2B SaaS companies in a wide variety of industries and through all stages of growth.

A seasoned marketing executive with 15 years of experience and a proven track record of driving strategic growth across diverse industries and organizational scales in B2B, B2C and D2C, Adriano brings a blend of strategic leadership, hands-on execution, and business insights to every project.

 

See Adriano's Experience

Antoine is a strategic marketing leader with a Master’s in International Business from NYU. Prior to his role as a Fractional CMO at Kalungi, he worked as a PR Consultant for the UN. Antoine is trilingual and has a proven track record of building marketing functions for SaaS companies in the healthcare, human resources, and gaming industries.

 

See Antoine's experience

Brian leads the Marketing Leadership team at Kalungi where he trains and mentors up-and-coming Fractional CMOs. Brian is an executive-level marketing leader who has managed teams in diverse industries and company sizes. He combines high-level strategy with tactical execution and business leadership expertise to build and scale marketing departments for long-term growth.

 

See Brian's experience

With a diverse career path that combines strategic thinking with hands-on execution, Cecilia brings a multidisciplinary approach to B2B SaaS marketing, grounded in translating deep buyer understanding into impactful and creative initiatives to drive long-term growth.

 

See Cecilia's Experience

Duff Ferguson is a fractional CMO and expert in GTM strategies for B2B SaaS companies from $2M-$20M ARR. His work helps companies enter new markets, identify gaps in their marketing strategy and unlock rapid growth by upgrading critical areas such as narrative, owned/earned media, holistic funnels, analytics and team.

 

See Duff's experience

As a seasoned senior executive with three decades of progressive experience, Neil excels in developing and directing technology businesses. With expertise in global strategic planning and a talent for fostering collaboration, he drives exceptional results. Neil is known for nurturing talent, creating a marketing infrastructure for profitable growth, and identifying and achieving strategic goals.

 

See Neil's experience

With experience in both B2C and B2B companies and years of leading marketing teams, Silvia brings direction, organization, experience, and a curious mind to each project she works at. Her strengths lie in Inbound Marketing, creating strong GTM strategies, and combining creativity and data to make better and more informed decisions. 

 

See Silvia's experience

At Kalungi, Yusuf has worked with various B2B SaaS businesses in different growth stages, including pre-MVP, pre-PMF, PMF, and 20+ year-old established businesses. He’s also helped a few B2B SaaS companies expand into the North American market.

 

See Yusuf's experience

HOW KALUNGI WORKS

With Kalungi, you gain an instant marketing team to create and scale your go-to-market

 
Pay for performance (1)

Pay for performance

Our pay-for-performance model guarantees a team that is invested in your results and delivers on promises – fast. Get strategic leadership backed by a team who’s done it before at a fraction of the cost of a full-time CMO.

Scope discussions (2)

No more scope limitations

Nothing is "out-of-scope." Kalungi’s full-service team gives you the freedom to make decisions without worrying about what is (or isn’t) included. We'll focus on projects with the largest potential for impact.

Playbook preview (4)

A proven playbook

We use our own proprietary playbook proven through work with over 100 B2B SaaS companies. Don’t worry about the ramp up – unlike typical agencies, Kalungi comes armed with B2B SaaS marketing best practices from day one for immediate impact.

Frequently asked questions

Don't see the answer to your question? Schedule a no-obligation consultation with our team.

What do you mean by a pay-for-performance model?

We put our money where our mouth is – our experience allows us to sign up for results. As an engagement progresses, an increasing percentage of our earnings are dependent on hitting specific performance-based KPIs agreed upon by both teams in the form of Objectives and Key Results (OKRs).

What does a full engagement include?

A full engagement includes marketing leadership, GTM execution, content strategy, design, rebranding, marketing automation and operations, list building, account-based marketing (ABM), SEO, partnerships, analyst relations, and so much more. A better question to ask would be: "What’s NOT included?"

What if I have a specialized project for my company in mind?

We'll meet you where you are – and have the services to provide you with results. Let’s chat thorugh the scope of your project and come up with an outcome-driven plan.

Will you work with my in-house team?

Absolutely – we’re committed to coordinating with your existing marketing presence and becoming a united team for your organization.

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OUR TECH STACK

Simple is best

Our tech stack is specifically designed to centralize and simplify your data, minimize operating costs, improve attribution, align sales and marketing, properly measure your funnel, and create a foundation that will scale with your sales and marketing functions. 

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We'd love to work with you

Join 100+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.
 
Schedule a meeting with our team and find the fractional CMO that best fits your needs.