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Elisa Acquaviva.

Associate CMO, Marketing Lead & Creative Director

I run go-to-market strategy and execution for B2B SaaS companies scaling into new products, new segments, and new stages of growth, building the brand, creative direction, and content engine behind it, and orchestrating every stakeholder and partner who has to actually ship it.

Marketing Strategy Business Strategy Project Management Creative Direction Content Creation Public Relations Social Media
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Inside the machine.

I lead go-to-market strategy for B2B SaaS companies scaling into their next stage of growth, positioning, channel strategy, and the systems that turn a plan into pipeline that compounds, built on Kalungi's T2D3 methodology.

Content and creative direction are where I specialize inside that strategy, the story and the assets that bring it to life. The strategy is the engine. The creative is what makes it land.

As Associate CMO at Kalungi, I run this across multiple B2B SaaS accounts at once, different products, different buyers, different stages of growth, same discipline underneath every one of them.

$3M–$35M
ARR range of B2B SaaS clients advised
$540K+
Pipeline created for one account in 12 months
164%
Increase in organic MQLs driven for another account
6
B2B SaaS brands worked with
What I’m known for

“Elisa has been part of the marketing team now for over a year and it feels like she’s been there for so much longer. Her impact was truly felt right away. Elisa has been instrumental in allowing us to go to market with new product and features and to new segments so much faster than before. She’s the ultimate strategic orchestrator. She coordinates all digital marketing projects with every stakeholder inside the company and with every 3rd party we work with.”

Current Client · $35M ARR
Currently
  • Kalungi · Associate CMO, since July 2025
  • Onfleet · Fractional CMO, since July 2025
  • One Click Contractor · Fractional CMO, since July 2025
  • Prisma · Fractional CMO, since May 2026
Companies I’ve helped grow
Onfleet
Logistics & Delivery Tech
Logistics & Delivery Tech

$540K+ in new pipeline over 12 months.

One Click Contractor
Home Improvement / Contractor Tech
Home Improvement / Contractor Tech

164% increase in organic MQLs.

Prisma
Presentation Software
SpyTec GPS
Personal Safety & Tracking Tech
Confiant
Ad Tech & Cybersecurity
Kalungi
Agency

The work that actually moves the number.

I work with B2B SaaS teams who need senior marketing thinking and someone who’ll actually run point on getting it done.

GTM diagnostic

Interviews with your team, a dive into the documentation, and a working session to surface what’s actually happening in your go-to-market, pipeline, ICP, positioning, and where the gaps really are.

Fractional GTM leadership

I join internal teams and outside partners as the connective layer, setting high-level strategy direction and keeping every workstream and stakeholder moving toward go-to-market together.

Signal finder

Guarding who it’s for and what it’s for, keeping the story coherent across every channel, and deciding what ships and when. Finding signal means building a real engine for feedback, pulling raw truth from sales, customer success, and product usage, instead of chasing generic, AI-generated noise.

Ongoing support

Building the story, the channel mix, and the content engine behind it, so growth compounds instead of resetting with every new campaign.

What people say

“I had the pleasure of working with Elisa for several months and I can confidently say that she is an asset to any team. She’s easy to work with and a joy to be around, but she consistently delivers high-quality work. Elisa is dedicated and always willing to go the extra mile to ensure projects are completed on time and to the highest standards.”

Former Client

“Elisa has the wits and demeanor to be dangerous in just about any situation that comes her way. I’ve been incredibly impressed with her ability to think on her feet, matched with her creativity in output and problem solving. She’s a natural born leader, with the ability to win people over, junior or senior.”

Former Manager

“Elisa is a goal-driven marketer. Once an objective is set, she’ll make sure to move all the needed pieces to achieve it. She’s a hard worker, insightful, and has a high level strategic mindset. Working with her is always productive and easygoing.”

Former Colleague

Education.

IE Business School

Master’s in Creative Direction, Content, and Branding

Master’s Degree

University of Navarra

B.A. in Marketing (Bilingual), Specialization in Corporate Communications, Academic Honors Scholarship

Bachelor’s Degree