B2B SaaS Marketing & GTM
Welcome Read.
Fractional CMO · Kalungi
I help B2B SaaS companies turn scattered marketing into a focused growth system that creates qualified pipeline, sharpens positioning, and scales with the business.
I build the growth systems B2B SaaS companies scale on.
I started in hands-on growth marketing, learning how paid media, content, lifecycle, conversion, and sales alignment work together. Over time, I moved from running individual channels to leading the complete system behind them.
Today, I work as a fractional CMO across B2B SaaS companies at different stages. I help founders and leadership teams clarify their market, focus the team, and build a demand engine tied directly to pipeline and revenue.
My view is simple: marketing should make the business easier to understand and easier to buy from. The best strategy is not the most complicated one. It is the one the team can actually execute, measure, and improve.
"Kalungi didn't feel like an agency, they felt like part of our team from day one."
Companies I've helped grow
Supply Chain Management
Prospecting
Emergency Alerting
Nonprofit Giving
Insurance
AI Agents
Cloud Cost Optimization
A practical growth series for SaaS founders and marketers.
GTM Cheat Codes is a practical LinkedIn series for SaaS founders and marketers. Each edition breaks one growth idea into a simple lesson you can apply to positioning, demand generation, conversion, or retention.
Ideas I write about most, pulled from the GTM Cheat Codes series.
Most teams pick a channel mix before they've nailed who the product is for. That's backwards. Positioning determines which channels can even work, not the other way around.
PositioningABM, paid, content, and lifecycle aren't separate initiatives. They're stages of one system. Run them disconnected and you get activity without pipeline.
StrategyA GTM plan is only as good as the team running it day to day. Part of the job is building that muscle in-house, not leaving once the deck is handed over.
LeadershipA quota target says nothing about whether your funnel can hit it. Coverage ratio, not raw lead count, is the number that tells you if the plan is actually fundable.
MetricsChasing last-touch numbers rewards whatever closed the deal, not what built it. The channels that get credit are rarely the ones doing the real work upstream.
RevOpsEvery ARR stage breaks a different part of the go-to-market motion, positioning first, then process, then org design. Knowing which one is next is most of the job.
GrowthThe best marketing systems are built as one connected growth engine.
I take on a small number of engagements at a time with B2B SaaS founders and leadership teams who need senior GTM thinking applied directly to their pipeline.
A complete, embedded team running the full growth engine: ABM, paid media, content/SEO, lifecycle, and reporting, accountable for pipeline.
Executive-level marketing leadership for your team: strategy, positioning, prioritization, and cross-functional accountability, without a full-time hire.
Ongoing strategic input for founders and leadership teams who need a second set of eyes on GTM decisions each month.
A single working session to map your go-to-market plan and the order in which to execute it.
"That peace of mind that comes with working with a partner you trust is incredibly valuable. You can find lots of people willing to take your money. You can't find a lot of people you trust to give your money to."
"In the first six months with Kalungi, they were able to stand up an entire marketing department — the jobs, the tools, the website, the strategy, the ICP, the messaging."
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Build a GTM system that scales
We'll use the first conversation to understand your goals, identify the biggest GTM constraint, and outline the priorities and next steps you can take with you.