I help B2B SaaS companies turn complex markets into clear positioning and measurable growth.
A GTM and growth marketing leader who combines legal rigor, startup operating experience, customer insight, and hands-on execution to help SaaS companies clarify their story, align their teams, and build a practical path to predictable pipeline.
Companies & markets I've helped grow
Hover over each company to see the outcome.
From startup lawyer to Fractional CMO
My path is unusual and complementary: corporate/M&A law → Series A startup operations → marketing leadership → Fractional CMO. That means I've owned finance, legal, sales process, and operating systems, so when I sit across from a founder or CEO, I understand the whole business, not just one marketing channel.
The strategies that got you to where you are usually won't get you to the next stage. My job is to find the growth lever you're missing, build the system around it, and make the plan something that will actually achieve the results you are looking for. I work the same way every time: clarity first, then the system, then the pipeline. My focus is on outcomes, not activity.
Some big numbers
Helped drive roughly 4x revenue growth during that scale-up.
8+ years in startup & B2B SaaS operations, including 6+ years leading growth and marketing.
Led growth/marketing at multiple B2B SaaS scale-ups (Skore, PiniOn, GoSync, Bornlogic) before going fractional.
Built marketing across 10+ B2B verticals, including lending, AP automation, loyalty, AI, video intelligence, EdTech, and more.
“I couldn't recommend Thaís more. We worked together on several fronts at Skore: I as co-founder, and Thaís primarily leading the company's marketing. She has always been the kind of person who, while I'm still thinking something through, is already working out ways to make it happen, while never hesitating to speak up when she spots an inconsistency in what's being proposed. She was responsible for some of the company's most important moments, leading marketing, running high-impact events, coordinating the team, and delivering projects, always with urgency, genuine interest, and care. She has a holistic view of the entire business, seeing processes end to end and making sure things operate the right way.”
The system I bring to every engagement
Senior leadership plus a full execution team of content, design, RevOps, and ABM specialists, working inside your systems, so your marketing looks 10x bigger from day one.
Research-driven GTM & positioning
Customer interviews, surveys, and CRM analysis to build a high-fidelity ICP with dollarized pain and jobs-to-be-done, then positioning and messaging that reach every touchpoint.
Hover to see what that looks like →Full-funnel demand & pipeline
One connected system across ABM, paid, content, SEO, events, and RevOps, built to produce qualified meetings, not vanity metrics.
Hover to see an example →Product marketing & launch orchestration
A repeatable launch cadence with clear narrative and sales enablement, so launches land in market aligned with company strategy and drive pipeline.
Hover to see an example →AI-augmented marketing systems
Repeatable AI workflows that scale a senior marketer's judgment across research, first drafts, and reporting, so your team's output grows without headcount.
Hover to see what that looks like →Strategy → OKRs → results
I translate strategy into OKRs, owners, and operating cadences, then hold the line on measurement, so the plan turns into pipeline.
Hover to see an example →Recent articles
Scaling System: Build the Growth Engine
A case study in what actually moves the needle when a startup goes from founder-led selling to a real, repeatable growth system.
The Mindset Gap Is Bigger Than the Skills Gap
The real barrier to AI on marketing teams isn't skill or tools. It's the belief that strategic work is where the human plays the part.
The GTM Foundation Sequence
The order you build your GTM foundation in matters more than the tools: research first, messaging last, and a validation step in between that almost everyone skips.