Mario Neto.
I help early-to-growth-stage B2B SaaS companies turn “we think we know our story” into positioning that holds, a go-to-market everyone agrees on, and execution that actually ships. I also write about marketing and have an interview series called fCMO, Fueled by Coffee, Marketing Optional.
A decade across content, GTM, and the story before the pitch.
I have been working with marketing for well over 10 years and ran marketing for companies in many industries before moving into B2B SaaS. That path is why I read GTM problems differently and can adapt easily to any new industry. This is why I chose the path of becoming a fractional CMO.
As Fractional CMO at Kalungi, I work with early-stage B2B SaaS founders scaling from MVP toward T2D3, across client ARR from $0 to roughly $30M.
I'm not an outsourced leader. I am an internal partner in the businesses I'm in to strategically build marketing for my clients.
“Mario has a habit of asking the one question nobody else on the call wants to answer. It’s usually the one that actually matters.”
- Kalungi · Fractional CMO, since May 2025
- Onyx IQ · Fractional CMO, since July 2025
- Tell Jules · Fractional CMO, since March 2026
- Akraya · Fractional CMO, since July 2026
24 net new logos in 1 year. ~700K in new ARR.
Generated $2M+ pipeline in 12 months.
Doubled the organic MQLs in 6 months.
Acquired by UOL EdTech, one of the largest media groups in Brazil.
Brought in $1MM in services.
fCMO – Fueled by Coffee, Marketing Optional
A short-form interview series you can watch on a coffee break. I sit down with other fractional CMOs, marketers, founders, and clients to talk fractional marketing leadership, GTM, and the business of B2B SaaS. Or sometimes nothing about marketing at all.
