Strategy & Planning
How to Turn Your To-Do List Into a Signal Generator
A simple, AI-era framework to manage work with meaning. Learn how to link your OKRs, to-dos, and signal tracking in one Syntropic system that helps...
The Syntropy Blog
Break the noise.
Be the signal.
- All
- Syntropy
- Marketing Leadership
- Strategy & Planning
- Content Marketing
- Brand / Design / Web
- Account-Based Marketing
- 3rd Base - Drive T2D3 Growth
- Automation
- Demand Generation
- Metrics / OKRs
- 1st Base - Get to MVP
- Product Marketing
- SEO
- 2nd Base - Reach Product Market Fit
- B2B SaaS Marketing Introduction
- OKRs
- Social
- Tech Stack
Strategy & Planning
How We Hire at Kalungi: Building the First Syntropy Agency for the AI Era
At Kalungi, we hire for signal — not noise. Here’s how we find and grow humans who create syntropy in an AI-saturated world.
Stijn Hendrikse
Oct 15, 2025
Product Marketing
Creating Signal from Features: The Framework Behind Every Great SaaS Pricing Model
Use the Feature Matrix to align product, pricing, and positioning—turning SaaS complexity into clarity and creating true customer value.
Stijn Hendrikse
Oct 13, 2025
Strategy & Planning
Building Our 2026 Plan the Syntropic Way
Discover how Kalungi is redefining 2026 planning with syntropy, focusing on clarity, trust, and energy to transform organizational growth and...
Stijn Hendrikse
Oct 6, 2025
Strategy & Planning
The CMO’s Guide to Syntropy: Creating Order in the Age of AI Entropy
A CMO's guide to leveraging syntropy to create order in AI-driven marketing, emphasizing clarity, coherence, and actionable insights over mere output...
Stijn Hendrikse
Oct 3, 2025
Strategy & Planning
The Three Levels of Syntropy in Marketing
Discover how syntropy at strategic, tactical, and operational levels can transform your marketing efforts, creating clarity and coherence from chaos...
Stijn Hendrikse
Oct 2, 2025
Strategy & Planning
The 72-Hour Rule: Why Signal Decays and Entropy Always Wins if You Wait
Discover the 72-hour rule and learn how acting swiftly on insights can prevent clarity from decaying into noise. Protect your ideas from entropy by...
Stijn Hendrikse
Oct 1, 2025
Strategy & Planning
Assessing AI Readiness of Marketing Tasks
Assess your marketing team’s AI readiness with a 2×2 framework to prioritize, automate, or cut tasks based on value and human input.
Stijn Hendrikse
Sep 30, 2025
Content Marketing
Hiring the Syntropy Sculptors
Learn how hiring Syntropy Sculptors can transform your SaaS brand by ensuring visual coherence and brand integrity in the age of AI.
Stijn Hendrikse
Sep 25, 2025
Strategy & Planning
Hiring the Syntropy Engineers
Discover the role of Syntropy Engineers in transforming AI-driven marketing operations from chaos to clarity, ensuring efficient, coherent, and...
Stijn Hendrikse
Sep 24, 2025
Get notified on new product development insights
Be the first to know about new B2B SaaS product development insights to build or refine your process with the tools and knowledge of today’s industry.