OUTSOURCE YOUR ENTIRE MARKETING FUNCTION

Growth-as-a-service for B2B software companies

We're a marketing agency, redefined.

  • Expert B2B SaaS leadership. 
  • Proven playbook for execution.
  • Pay-for-performance model.

We build and execute comprehensive go-to-market strategies for B2B SaaS companies.

HOW KALUNGI WORKS

With Kalungi, you gain an instant marketing team to create and scale your go-to-market

 
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  • Clearwave
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  • PermitDocs - White Knockout
  • Performio - White Knockout
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Pay for performance (1)

Pay for performance

Our pay-for-performance model guarantees a team that is invested in your results and delivers on promises – fast. Get strategic leadership backed by a team who’s done it before at a fraction of the cost of a full-time CMO.

Scope discussions (2)

No more scope limitations

Nothing is "out-of-scope." Kalungi’s full-service team gives you the freedom to make decisions without worrying about what is (or isn’t) included. We'll focus on projects with the largest potential for impact.

Playbook preview (4)

A proven playbook

We use our own proprietary playbook proven through work with over 100 B2B SaaS companies. Don’t worry about the ramp up – unlike typical agencies, Kalungi comes armed with B2B SaaS marketing best practices from day one for immediate impact.

TRUE STORIES

Some of our customers' successes

“We went from having no support to suddenly, you flip a switch, and we have an army of people working on a ton of different initiatives. We’re definitely attacking things across a number of different fronts: fixing the website, working on our lists, setting up campaigns, and making sure that those campaigns are aligned with our inside sales organization.”

"I know down to a pretty fine detail what our market penetration is in a particular segment. So I know about the business we don’t have. If I hadn’t worked with Kalungi, I wouldn’t have the certainty or have the model that can capture some of that market. We’re tapping into opportunities we knew were there and without their help, we couldn’t have done that."

“Kalungi provided tremendous value by consolidating marketing efforts. Our budget went much further than I could have hoped given the wide-ranging expertise on their team. Kalungi provided us with far-reaching, multi-tenant value that I couldn’t have afforded otherwise.”

330% rise in MQLs

Kalungi drove a 330% increase in MQLs in under six months for an outsourced data protection company, while simultaneously increasing site traffic and reducing bounce rates from 95% to 6%.

244% return on marketing

With an annual ROI of 244.30%, one accounts payable automation provider has happily renewed their contract multiple times to scale up their ABM program and partner with Kalungi to hire their first marketing leader.

163% rise in organic traffic

In less than four months, one client in the medical field saw a 163% increase in organic search traffic through Kalungi’s effective content and inbound marketing strategy.

$2M in qualified pipeline

After generating over 70 sales-accepted leads valued at more than $3 million, and five major opportunities valued at more than $2 million, Kalungi recruited, hired and onboarded a new CMO for a digital workplace provider.

Frequently asked questions

Don't see the answer to your question? Schedule a no-obligation consultation with our team.

What do you mean by a pay-for-performance model?

We put our money where our mouth is – our experience allows us to sign up for results. As an engagement progresses, an increasing percentage of our earnings are dependent on hitting specific performance-based KPIs agreed upon by both teams in the form of Objectives and Key Results (OKRs).

What does a full engagement include?

A full engagement includes marketing leadership, GTM execution, content strategy, design, rebranding, marketing automation and operations, list building, account-based marketing (ABM), SEO, partnerships, analyst relations, and so much more. A better question to ask would be: "What’s NOT included?"

What if I have a specialized project for my company in mind?

We'll meet you where you are – and have the services to provide you with results. Let’s chat thorugh the scope of your project and come up with an outcome-driven plan.

Will you work with my in-house team?

Absolutely – we’re committed to coordinating with your existing marketing presence and becoming a united team for your organization.

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OUR TECH STACK

Simple is best

Our tech stack is specifically designed to centralize and simplify your data, minimize operating costs, improve attribution, align sales and marketing, properly measure your funnel, and create a foundation that will scale with your sales and marketing functions. 

Commercial Operating System (1)

We'd love to work with you

Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.
 
Schedule a meeting with our team and find the fractional CMO that best fits your needs.
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