Is moving fast the antidote to marketing entropy?
AI gives you volume and speed, then drowns you in noise. Great ideas get sanded down by feedback loops, testing for testing’s sake, and a few too many opinions. Momentum fades, quality slips, and the window closes. The fix is not more polish. It is shipping sooner.
In Episode 91 of B2B SaaS Marketing Snacks, host Brian Graf and Kalungi founder Stijn Hendrikse unpack why speed protects signal, what “ship” means in SaaS today, and how the 72-hour rule forces scope that actually gets done. You’ll hear how to gather real signal first, then publish fast enough to avoid dilution and keep learning tight.
You’ll leave with a simple cadence you can run next week: slow down to find signal, cut the work to what fits in 72 hours, ship, invite reactions, repeat. It is not fancy. It works.
Critical topics in this episode
- Speed vs dilution, why waiting multiplies noise.
- The 72-hour rule, cut scope and keep momentum.
- What “shipping” means now, MVPs and tight learning loops.
- Find signal first, then push hard on execution.
- Hiring in the AI era, T-shaped teams and investigative writers.
- A quick note on Kalungi.ai and applying this at early stage.
By the end, you’ll see speed as a safeguard for signal, not a shortcut. And you’ll know how to use it without losing quality.