Case Study 08 / Retail AI & Technology

Vision Group The best secret in the industry — no more.

Five companies. One brand. Zero visibility. We merged them, rebuilt the identity from the ground up, and turned a hidden leader into the most visible domain in hyperlocal retail AI — in under a year.
Revenue closed · 180 days
$1.4M
New & reactivated pipeline
Organic traffic
5X
Increase in 180 days
Keyword ranking growth
10X
604 keywords in top 100
01

The Situation

Five separate companies. Five websites. Five voices in the market — all saying something slightly different, none saying it loudly enough. Vision Group was the best secret in retail AI — trusted by enterprise clients, invisible to everyone else. The brief: consolidate, clarify, and dominate.
02

Brand Before & After

What was broken
Five separate company identities competing for the same buyers. Generic blue-gradient enterprise hero. Feature-led copy with no differentiation. Invisible in search — "best secret in the industry." Near-zero organic traffic or keyword presence.
03

SEO & Organic Performance

Keyword Rankings Distribution — 180 Days
604
Top 100 keywords
550
Improved
56
Declined
10X
Keyword growth
Keyword growth from roughly 60 to 604 top-100 keywords over 180 days.
Top 3 Top 10 Top 20–100
Market Visibility — Hyperlocal Retail AI SEMrush · May 2025
1 visiongroupretail.com You 23.77% +23.77
2 paralleldots.com 17.12% +17.12
3 symphonyai.com 9.67% +9.67
4 traxretail.com 5.94% +5.94
5 salsify.com 4.21% +4.21
Organic Traffic
30K visits
+5X in 180 days
Traffic grew 5x over 180 days.
Top-100 Keywords
604 keywords
+10X in 180 days
Keywords grew 10x to 604.
04

Paid Media

Budget managed
$200K
Ad budget managed across 8 months
Pipeline on ad spend
$2M
Pipeline added from paid media
Return on media
10X
Pipeline returned per dollar of media spend
Google Ads
LinkedIn Ads
Meta
With one brand and one URL to point traffic at, paid could finally compound instead of splitting across five domains. We managed $200K in media across Google Ads, LinkedIn Ads and Meta over eight months — search capturing high-intent demand, LinkedIn targeting enterprise retail and CPG buyers, Meta widening top-of-funnel reach. The result: $2M in pipeline added on ad spend, a 10X return on media.
05

Pipeline & Revenue Impact

Closed revenue
$1.4M
Closed in 180 days from new inbound and reactivated conversations
Events pipeline
$3M
Added to pipeline via in-person events and brand visibility
Stale pipeline revived
$20M
Tapped into close-lost pipeline — reopened dead conversations with new brand credibility
Paid media pipeline
$2M
Added on $200K of ad spend across Google, LinkedIn and Meta — a 10X return on media
New logos added
US & EMEA
Enterprise accounts entered pipeline — Campbells, Kenvue Europe, and more
CampbellsKenvue Europe+ more
06

In-Person Events & Partnerships

Retail & CPG Event Strategy
2024–2025
$3M
Pipeline added
2
New enterprise continents
▲ PR
Hivery press coverage
Vision Group's rebrand unlocked doors that five separate logos never could. In-person events with enterprise retail and CPG buyers generated $3M in new pipeline. The Hivery partnership announcement drove earned press coverage, amplifying brand credibility beyond paid channels. European expansion through Kenvue opened a new continent of opportunity.
New logos: Hivery (partner) + Enterprise CPG accounts
“We were the best secret in the industry. Now we’re the first name buyers find. That shift changes everything — how we sell, who we sell to, and what we can charge for it.”

Leadership — Vision Group

07

Full Outcomes

  • Five companies merged under one brand — Vision Group — with unified narrative, one URL, one voice
  • $1.4M closed revenue in 180 days from new inbound and reactivated pipeline
  • $3M added to pipeline through in-person events and new enterprise logo acquisition
  • $200K in paid media managed across Google Ads, LinkedIn Ads and Meta over 8 months — $2M in pipeline added, a 10X return on spend
  • $20M in stale close-lost pipeline revived — dead conversations reopened with new brand authority
  • #1 most visible domain in hyperlocal retail AI on SEMrush — from zero to market leader in 12 months
  • 5X organic traffic growth in 180 days post-relaunch
  • 10X keyword growth — 604 top-100 keywords, 550 improved vs 56 declined
  • New logos: Campbells, Kenvue Europe — expanded footprint to European enterprise market
  • Hivery partnership press coverage — earned media amplifying brand credibility