• Content Marketing

18 Amazing sites with beautiful, copyright-free photos

Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, ...

  • Content Marketing

Your most important piece of content (do you have it?)

Your Testimonial and Quote “one-liner” Database. Start building one now if you don’t have one yet. Ideally this is ...

  • Content Marketing

Free SaaS Messaging Framework Template

After you’ve completed your first Customer Testimonial Interviews, and surveyed your internal team to get their take on ...

  • Content Marketing

How to find writers based on your top Keyword focus

When I work with a B2B SaaS Company, we always need to build a team of contributing writers. I like to start with the ...

  • Content Marketing

Great Brand Value Examples

Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated ...

  • Content Marketing

3 types of content for your SaaS content marketing plan

When creating your content calendar, three types of content are key: Wow - Content changes the conversation. It opens a ...

  • Content Marketing

Why Blog Title Generators Are Cuter Than A Kitten

The approach to each email subject line, a page title or ad headline, there are good excuses to use a growth hack. If ...

  • Content Marketing

It's Cloudy In The Cloud Capital Of The World

With the 4th of July behind us, it should start clearing up soon. We are ready for the underappreciated, fantastic ...

  • Content Marketing

3 Writing Prompts To Qualify Candidates

Here is an email you can send to candidates that you have selected based on their profile (resume), work portfolio and ...

  • Content Marketing

5 Steps To Recruit Your Content Creation Team

Building your own Content Marketing team to rely on is strategic for any Marketing function to scale. You need people ...

  • Content Marketing

5 Steps To Start With SEO

Get a Seed Keyword that is NOT generated by a tool. Step in the shoes of your customer and really think about what the ...

  • Content Marketing

Eric Hoffer, The "Longshoreman Philosopher", On Writing

Eric Hoffer (25 July 1902 – 21 May 1983) had a great talent for writing short books, with a higher “density” of new ...

  • Content Marketing

3 Steps To "Seed" Your Keyword Research

Don't start by using a tool. Not yet. Most tools are based on Google data. Google is not always going to give you the ...

  • Content Marketing

How MightyCall Became A SaaS Marketing Flywheel

  Pivot When I arrived in 2014 the company sold a traditional Windows Server-based contact center solution (and ...

  • Content Marketing

Code Or Content. Each Team Member Should Be Writing Daily

When you’re building a fast growing software company, you need to ship two things to fuel everything else. Code that ...

  • Content Marketing

24 Questions To Ask During A Customer Testimonial Interview

These are some "proven" Interview Questions to use for Case Study/Testimonial interview. This approach will help ...

  • Content Marketing

Using Fears And Dreams To Write Emails That Convert

Many companies I work with struggle creating content that get’s clicked on, or converts. A great simple exercise to get ...

  • Content Marketing

The One Thing That Makes A SaaS Startup Grow

Shipping. Every Day. Delivering constant value for your customers. Especially since they pay you every month again and ...

  • Content Marketing

7 Ways To Get The Most Out Of Long Tail Social Media Marketing

While a focus on getting more Facebook friends, retweets or LinkedIn followers is not bad per se, it does not really ...

  • Content Marketing

Publish Every Day and Grow 330% In 60 Days

If you read this, you maybe are subscribed to my weekly SaaS CMO newsletter, and are aware that I write a small SaaS ...

  • Content Marketing

Example Content Types And Metrics For 6 Stages Of Your Funnel

Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions. ...

  • Content Marketing

B2B Or B2C - Who Are You Really Selling To?

As a B2B Marketer, you're still marketing to individuals. Key to great B2B Marketing messaging is to understand that ...

  • Content Marketing

5 Questions To Screen A Content Marketing Agency

Do you get emails from Content Marketing agencies that want to help you with their superpowers? While I recommend you ...

  • Content Marketing

Easy Trick To Rank Higher In Today's SEO

As most of you know, Google decides early in the lifecycle of content whether it’s worth ranking it higher. After it ...

  • Content Marketing

53 Ways To Amplify Your Content

If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless ...

  • Content Marketing

Don't Forget To Check The Trademark Database

Many SaaS Startups are pretty good at getting their first website up, register domain names and picking a logo. They ...

  • Content Marketing

6 Steps To Improve Your Website, Content And Campaigns All At Once

When a small software company starts to get their story straight, the foundation is going to make all the different. ...

  • Content Marketing

Driving Writer Research Based On Keyword Focus

When I work with a B2B SaaS Company, we always need to build a team of contributing writers. I like to start with the ...

  • Content Marketing

5 Rules For SaaS Content Marketing Copywriting

When you write a blog, an email or ad copy, some rules are not hard to follow and can make a difference. As a terrible ...

  • Content Marketing

Content Marketing (CopyWriter) Job Description

Content Marketer Is a copywriter at her core. Understands her audience. Values content quality over quantity. Supports ...

  • Content Marketing

Maslow Powered Marketing Messaging

A good Marketing Messaging Framework or B2B Audiences resonates at two levels. You need to connect with the business ...

  • Content Marketing

Easy To Use Content Calendar Template

Download this Google Template Editorial Calendar for your blog and other articles. It's easy to use this as a team to ...

  • Content Marketing

9 Steps To Perform An Online Presence Review

The world looks to our business and what we have to offer through a digital filter. For the average SaaS Company, ...

  • Content Marketing

10 Steps To Help Your Organic Traffic Grow Exponentially

Getting high-quality demand generation from content and organic search optimization is no longer a volume game. It's ...

  • Content Marketing

Five Easy Topics To Start Building Relevant Content

Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to ...

  • Content Marketing

How To Measure The Impact Of Content Marketing

Content Marketing is not easy to commit to, master, scale or even start with. To build a scalable demand gen engine, ...

  • Content Marketing

The Six P's Of Marketing Messaging

Most marketing professionals know their 4 or 5 P’s: Product (Positioning, “What’s it for?”) Price (Pricing psychology, ...

  • Content Marketing

How To Run Your B2B SaaS Website

A big decision early in the lifecycle of a B2B SaaS Company is the technology, domain and infrastructure to host your ...

  • Content Marketing

How to name your startup - Cool company names & company branding

What’s in a name?” Indeed, what is? Everything. There is nothing more important than naming your company right, and yet ...