• Demand Generation

5 Must Haves For A Great Lead Magnet

A lead magnet is basically content that is so timely and relevant to where your audience is in their buyer's journey, ...

  • Product Marketing

3 Ways To Approach Pricing Your SaaS Solution

Most companies start with a pricing strategy that is a combination of Cost-Based Pricing and Market-Based Pricing. ...

  • Content Marketing

5 Questions To Screen A Content Marketing Agency

Do you get emails from Content Marketing agencies that want to help you with their superpowers? While I recommend you ...

  • Product Marketing

What's The Right Length For The Trial Period?

When you sell your SaaS Offering in a Try/Buy model, picking the right length of the trial period is key. The goal of a ...

  • Product Marketing

Start Your First Competitive Research Project

Here's a template to let your team (or your bot) do your first competitive market research. Capture all answers below ...

  • Strategy & Planning

B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get ...

  • Content Marketing

Easy Trick To Rank Higher In Today's SEO

As most of you know, Google decides early in the lifecycle of content whether it’s worth ranking it higher. After it ...

  • Content Marketing

53 Ways To Amplify Your Content

If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless ...

  • Content Marketing

Don't Forget To Check The Trademark Database

Many SaaS Startups are pretty good at getting their first website up, register domain names and picking a logo. They ...

  • Strategy & Planning

How To Fill Out Your Weekly SaaS Marketing Dashboard

Creating and maintaining an up-to-date SaaS KPI Dashboard is not the favorite task for most team members. If you do it, ...

  • Strategy & Planning

3 Key Focus Areas To Drive Down Churn

The best way to address churn is to focus on creating what some of us call "Engaged Advocates". Here are some metrics ...

  • Strategy & Planning

This SaaS B2B Company Went From $2K To $2M In Its First Year

Olin Hyde, the CEO of Leadcrunch, sat down with our team and told the great story of how his company ran from seed to ...

  • Demand Generation

3 Lead Magnets Every SaaS Company Needs

You're getting some traffic to your site. Your emails are getting opened. Now you have to make sure you convert people ...

  • Content Marketing

6 Steps To Improve Your Website, Content And Campaigns All At Once

When a small software company starts to get their story straight, the foundation is going to make all the different. ...

  • Demand Generation

BANT In The Days Of B2B SaaS

Consultative Selling has become a bit outdated. Younger generations of buyers expect a seller to add more value earlier ...

  • Demand Generation

23 Questions To Ask Sales To Build Your Demand Generation Plan

1.   Articulate the use case that defines the ideal prospect who values our solution? 2.   What changes do prospects ...