How to build a B2B SaaS marketing engine

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Product Marketing

What's The Right Length For The Trial Period?

Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer.

Strategy & Planning

B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started with B2B SaaS Marketing.

Content Marketing

53 Ways To Amplify Your Content

After you’ve created relevant content, you need to make sure the audience find it.

Content Marketing

Don't Forget To Check The Trademark Database

You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same...

Strategy & Planning

3 Key Focus Areas To Drive Down Churn

If you can get your customers to USE, LIKE and SHARE you're on your way to great churn reduction. These users are called Engaged Advocates.

Demand Generation

3 lead magnets every B2B SaaS company needs

Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.

Demand Generation

Using BANT in B2B SaaS sales

BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...

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