• Demand Generation

4 Crucial Questions To Run Your SaaS Sales Meeting

CRM became mainstream in the late nineties. Siebel was the go-to tool for most big companies. I still have my expensive ...

  • Product Marketing

Easy Matrix To Optimize Your SaaS Pricing Mix

You can price based on cost (of service), value delivered or what the market bears. Here is an easy model that I ...

  • Product Marketing

How To Optimize Your SaaS Pricing Strategy

Most SaaS Marketing Leaders understand the concept of having multiple price levels, made up of heroes, anchors, and ...

  • Product Marketing

11 Ideas On How To Create A SaaS Pricing Strategy

Pricing SaaS Software Developing your pricing strategy for SaaS is one of the most strategic activities of the SaaS ...

  • Content Marketing

Driving Writer Research Based On Keyword Focus

When I work with a B2B SaaS Company, we always need to build a team of contributing writers. I like to start with the ...

  • Content Marketing

5 Rules For SaaS Content Marketing Copywriting

When you write a blog, an email or ad copy, some rules are not hard to follow and can make a difference. As a terrible ...

  • Content Marketing

Content Marketing (CopyWriter) Job Description

Content Marketer Is a copywriter at her core. Understands her audience. Values content quality over quantity. Supports ...

  • Strategy & Planning

Get Your Customized B2B SaaS Marketing Plan

Many SaaS CMO (SaaS Chief Marketing Officers) I meet ask me to share the various templates I use to build B2B SaaS ...

  • Strategy & Planning

10 Milestones To Reach Product-Market-Fit

What's today's definition of Product Market Fit (PMF)? Here's my take using 10 simple milestones to measure progress ...

  • Strategy & Planning

How To Plan Your First Marketing Budget?

Great question. It’s actually amazing how cheap things can be in the first month when you do things right. ...

  • Demand Generation

The Best Growth Hack You'll Ever Find (And FREE Stuff)

The Paradox of Life My son once told me the story about an interesting paradox we all run into as go through the three ...

  • Demand Generation

6 Proven Call-to-Actions For Your Landing Pages

When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to ...

  • Demand Generation

Growth Hacker (Digital Marketer) Job Description

Tools, data, analytics, dashboards, planning, web developer. Marketing automation. A/B tester. A competitive edge is a ...

  • Product Marketing

SaaS Pricing Strategy: Who's Your Hero?

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep ...