• Product Marketing

The Shortest Definition Of Product Market Fit

You need customers who PAY and STAY. Getting to MVP (Minimal Viable Product") is an important milestone. But you’re not ...

  • Product Marketing

Product Evangelist Job Description

One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content. You ...

  • Content Marketing

Maslow Powered Marketing Messaging

A good Marketing Messaging Framework or B2B Audiences resonates at two levels.  1. You need to connect with the ...

  • Strategy & Planning

How To Create Your First SaaS Marketing Budget

In the first week of most engagements I do with SaaS Company CEOs, the inevitable question comes up: What to budget for ...

  • Content Marketing

Easy To Use Content Calendar Template

Download this Google Template Editorial Calendar for your blog and other articles. It's easy to use this as a team to ...

  • Content Marketing

9 Steps To Perform An Online Presence Review

The world looks to our business and what we have to offer through a digital filter. For the average SaaS Company, ...

  • Strategy & Planning

5 Principles To Build A SaaS Marketing Dashboard

Many dashboards are not very useful. They get outdated, have information that is misunderstood, lack good benchmarks or ...

  • Strategy & Planning

What Roles To Hire First?

When hiring your first Marketing team you need a certain set of basic capabilities to get going. Writing is always my ...

  • Strategy & Planning

99 Ideas For Your Blog (Or...)

It does not really matter if you need to generate ideas for blog articles, product names or your next startup endeavor. ...

  • Demand Generation

Reduce Funnel Friction First

Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. And ...

  • Demand Generation

Using Google For Your First SaaS KPIs

Google Webmaster Tools - This allows you as the owner of your website to see the site the same way the google crawler ...

  • Demand Generation

Pricing: Which Marketing Automation System Is Best For You?

You are looking for a Marketing Automation System. Here you will find a price comparison of some of the options out ...

  • Demand Generation

Why Many SaaS Start-Ups End Up In Spam Filters

There are two ways to send automated emails to your suspects, prospects and customers. So called transactional emails ...

  • Product Marketing

Your Road-Map Is Your SLA

Do you have a product road-map for your SaaS Service? You should. And if you’re expecting your customers to pay you an ...

  • Product Marketing

Who Is Your Competition?

When starting your competitive research, the first order of business is creating a list of your competitors. Since this ...