At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs"...
10 CMO interview questions to ask potential chief marketing officer candidates. Learn what to look for in their responses, and why they're important.
What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.
Learn all about how the Rule of 40 combines growth rate and profit margin to guide businesses toward sustainable success.
Learn how to grab the attention of your board by following these tips when presenting the results of your marketing efforts.
Transform your content creation process with AI-powered tools. Unlock insights, streamline workflows, and deliver exceptional content, faster.
Email marketing for SaaS: Drive sales, enhance retention, and own your market.
Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this...
Learn how to easily integrate HubSpot tracking into your React app with these simple steps.
B2B SaaS marketing agency Kalungi proudly welcomes Brian Graf as their new CEO.
Learn about the essential SaaS metrics benchmarks and SaaS marketing benchmarks that your B2B SaaS company should track and compare for success.
Calculating CAC is essential for optimizing your marketing and sales efforts to drive down costs and improve efficiency.
ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.
Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.
When it comes to email marketing, various factors can affect your email deliverability. Learn how to keep your email campaigns out of the spam folder.
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.