A qualified Chief Marketing Officer (CMO) isn't just skilled to do the job, they should also fit your company's culture and have a proven track record of driving measurable results.
During the recruitment process, the interview should be an open discussion about their management style and compatibility, their technical skills, and their willingness to learn.
Interview tactics run the gamut, from Google's infamous story problems to the routine script, "what are your greatest strengths?" or, "where do you see yourself in five years?" These questions are not only tiresome but ineffective at determining whether a candidate is truly a good fit for the role.
The following ten interview questions will get to the heart of a CMO candidate’s personality, strengths, weaknesses, and skills - while avoiding the interrogation and mental acrobatics.
When it comes to modern marketing, having the skills - as well as the personality and willingness to keep learning - are key traits in a CMO. By asking strategic and revealing questions in the interview, you'll have the tools you need to find the most qualified candidate.