Associate CMO

Alexander Chua

With an extensive background in B2B & B2C growth marketing, and experience scaling recently-funded SaaS companies, Chua brings the deep knowledge required to drive meaningful growth.

As a seasoned marketing leader, he has a proven track record of managing and building marketing functions for nearly a dozen B2B SaaS companies —leading over half a dozen GTM strategies, new brand launches, and achieving a 330% increase in MQLs in under six months.

Alex Chua CMO

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What Customers Are Saying

Determination is what comes to mind when I think about Alex. He is a great marketing leader who really understands how to get the best out of people. Over the course of working with him, he really helped me to level-up my daily work and mentored me well for my future career. As a manager, he is always approachable and backs up his team until the end. He works extremely hard and drives great results. Above all, he is great fun to work with and a genuinely kind person. He understands when to challenge and push people whilst always remaining supportive. I wouldn’t hesitate to recommend him!

My personal impression of Alex is, that he is an absolute marketing expert. He has internalized marketing principles and expertise with a passion and conviction that I have never seen in any other leader. Talking about super powers, Alex can give you a fact-based and well argumented answer and direction for almost ANY question about marketing, which is something that I absolutely admire given his workload. He is hyper focused on reaching team goals and enabling them to succeed and grow, and he always gets the job done. Alex is super funny and has a great way of dealing with and motivating people in tough and in great times. Strong recommendation - Hope our paths will cross again in the future.

Alex is a passionate and innate leader with endless knowledge of B2B SaaS marketing. I was lucky enough to call him a mentor in his time as Fractional CMO at Clariti, where he led a successful rebrand, and never ceased to amaze me with his energy and dedication to his work and team. He's a joy to work with, and an invaluable asset to any company looking to improve their marketing strategy.

See how Alex kickstarted UI-licious's marketing strategy



Inbound Marketing Certified



Situational Leadership: Building Leaders

The Center for Leadership Studies


Situational Leadership: Empowering Situational Leaders

The Center for Leadership Studies


Google Analytics



HubSpot Marketing Software


T2D3 Certification badge - Foundations

T2D3 Foundations Certified




[eBook] How to create a go-to-market strategy for B2B SaaS companies

Download our eBook to learn how to build a solid go-to-market (GTM) strategy for B2B SaaS companies like yours that will achieve T2D3 growth.

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Get to know Alex, your prospective CMO.